Privacy Policy

Fresh Food Packaging Ltd is the data controller for the personal information covered by this Privacy Policy. We are responsible for deciding how and why your personal information is collected and used.

We may collect, use and store the following categories of personal information:

• Contact details — such as your name, business name, email address, phone number and postcode, provided when you register for Early Access, apply for the Founding 100 programme, request a sample or contact us.
• Business details — such as your business type, number of locations, cup sizes, monthly cup consumption and desired order quantities, which help us understand demand and tailor our service.
• Marketing preferences — including whether you have asked to receive launch updates, samples, pricing and occasional marketing from us.
• Communications — any information you provide in comments or messages when you contact us.
• Technical information — such as your IP address, browser type and basic analytics data, collected through cookies and similar technologies.

We use your personal information for the following purposes:

• To register and manage your Early Access membership and any Founding 100 application.
• To send you samples, pricing and production availability updates.
• To respond to your enquiries and provide customer support.
• To understand market demand and improve our products and service.
• To send you marketing communications, but only where you have given us your consent to receive them.
• To comply with our legal and regulatory obligations.

We rely on the following legal bases under UK data protection law:

• Consent — for sending you marketing communications, which you can withdraw at any time.
• Contract — where necessary to take steps before entering into an agreement with you, or to perform a contract we have with you.
• Legitimate interests — for responding to enquiries, understanding demand and improving our service.
• Legal obligation — where we are required to keep or disclose information.

We will only send you marketing communications (such as launch updates, sample opportunities, pricing and occasional marketing) if you have given us your consent to do so. Consent is given through a clear, optional opt-in checkbox on our forms and is not a condition of submitting your details or registering for Early Access.

When you give consent, we keep a record of your consent status, the date and time consent was provided, and the form through which it was given. You can withdraw your consent at any time by contacting us at sales@freshpackage.co.uk or by using the unsubscribe option in our communications.

We do not sell your personal information. We may share it with trusted service providers who help us operate our business (such as email delivery, analytics and CRM tools), who act on our instructions and are bound by confidentiality obligations. We may also disclose information where required by law.

Your information is primarily stored and processed in the United Kingdom. Where any transfer outside the UK is necessary, we will ensure appropriate safeguards are in place to protect your personal information in line with UK data protection law.

We keep your personal information only for as long as is necessary for the purposes set out in this policy, or for as long as we are required to by law. Early Access and lead information is retained to allow us to contact you about the launch and your interest in our service. You can ask us to delete your information at any time.

Under UK data protection law, you have the right to:

• Access the personal information we hold about you.
• Ask us to correct information that is inaccurate or incomplete.
• Ask us to delete your personal information.
• Object to or restrict how we use your information.
• Withdraw your consent to marketing communications at any time.
• Request a copy of your information in a portable format.

To exercise any of these rights, please contact us at sales@freshpackage.co.uk.

Our website uses cookies and similar technologies to help the site function, understand how it is used, and provide basic analytics. We do not use cookies to build unnecessary profiles of you.

You can set or adjust your cookie preferences through your browser settings at any time. Where a cookie preference or consent tool is made available on our site, your choices will be respected. You can find out more about managing cookies in your browser's help pages.

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or alteration. However, no method of transmission or storage over the internet is completely secure.

If you have any questions about this Privacy Policy or how we use your personal information, please contact us:

For data protection enquiries, customers should contact: sales@freshpackage.co.uk

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically.